Demographics

Book Michigan First!

A great Boat & Fishing Show is all about the lifestyle…and here in Lansing, whether it is fishing, cruising or wakeboarding, the passion for life on the water is deeply engrained. For exhibitors this translates into seeing highly qualified shoppers who need to see things before they buy… and that brings profitable business with longstanding customers.

 Qualified Buyers!

  • 84% Homeowners
  • 72% Own a cell phone
  • 80% Earn over $40,000
  • 59% Truck owners
  • 80% Own computer
  • 24% RV owners
  • 9% Vacation home owners
  • 44 Years - Average age of attendees

Great Prospects!

  • 83% Take an outdoor vacation every year
  • 53% Gathered trip info
  • 72% Boat owners
  • 51 Days - Average days spent fishing annually
  • 2.85 Hours - Average stay at 2008 show  

Lansing Facts

  • Over 1.6 million people within 1 hour drive to Lansing
  • Over 200,000 annual fishing license holders
  • Over 120,000 registered boats
  • Over 20,000 trips waiting to be booked in this market alone!